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Bill Chernin’s creativity is endless! He has a keen sense of what a client is looking for and is able to translate that into compelling story telling, including visual interpretations, that capture the audience’s attention. More importantly, his videos include a call to action built into the story line. He is able to create an emotional response in the viewers mind that results in the desired behavior or outcome. He is a pleasure to work with and brings a wonderful sense of humour to each project. I highly recommend Bill for his professionalism and creativity. Please watch the Dalhousie - SMU Hockey Promo Video and Dalhousie University promo video for the Canadian Men’s University Basketball Championship game as examples
— Sheila Blair-Reid, Assistant Vice-President, Alumni and External Engagement, Dalhousie University

One Ocean Expeditions.

Director, Producer, and Writer. I was also the Story Producer and Researcher. My client has asked me not to post this to my website until they finish their promotional campaign. I chose to do this in a television documentary style, priming the company’s Managing Director with questions for an interview, so I could use him as the narrator. We shot everything except the wildlife footage which the client supplied. This is one of three videos I produced for them from this shoot.

Television Reel

Series Writer, Story Producer, and Researcher. This reel contains outtakes from episodes of a television series I worked on for the Discovery Channel, at Arcadia Entertainment.

I did the voiceover on this reel (taken from the scratch audio).

Dalhousie University

Director, Producer, Writer. Dalhousie - SMU Hockey Promo Video. This video garnered 3,600 views in four days and resulted in a 16x increase in attendance at the hockey game it was promoting, compared to usual attendance. It also trended locally on Twitter. We can create a story and video about  your sale, event, etc. that gathers attention for it.

Bank of Karma

Writer: I mocked-up this story board to demonstrate the idea. It’s not a finished product and the video was never produced. I did the voice over.

Davis Pier Consulting

Director, Producer, Editor. Holiday greeting video for social media.

Dalhousie University

Director, Producer, Writer. Dalhousie University promo video for their Canadian Men's University Basketball Championship game. We were unable to measure results because the Cdn. championships hadn't been hosted in Hfx. for many years so we had no baseline for comparison. This video had 7500 views in the six days prior, and the number of people in attendance cheering for Dal was excellent. If there is something special you want to highlight, we can write a story about that. 

Buoy Marketing And Production

Writer. On this project I worked as a screenwriter with Don Veinish at Buoy Marketing and Production. This motion graphic is on the homepage of the Nova Scotia Real Estate Appraisers Association's (NSREAA) new website. Since the video's launch, the corresponding national organization has adopted the video for use on their site, in French and English versions.  The objective of the video is to encourage site visitors to click through to the list of appraisers, and then connect with an appraiser directly.  Animation is a popular tool for business today and there are a variety of types. Together we can choose the type that best supports the story you decide to tell. 

Dalhousie University

Content Creator. Dalhousie Alumni Awards Nomination Promotion. This image was used on social media to solicit nominations for the Dalhousie Alumni Awards from Dal students. The awards had virtually no profile with students previously. The ad was successful in generating a winning nomination from a student.  I conceived of the 'reveal your Dal hero" idea and oversaw selection and editing of the image. 


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