LAKE WILLIAM FILMS 

Using Video to Improve Business Communication.

MERGING CREATIVE, FILM INDUSTRY EXPERIENCE WITH STRATEGIC, COMMUNITY-ENGAGEMENT and Fundraising experience, TO create VIDEO for business THAT captures and holds CUSTOMER attention while delivering on strategy.

Samples and Testimonials

DARTMOUTH GENERAL HOSPITAL FOUNDATION

FRED SMITHERS DONOR RECOGNITION/ CALL TO ACTION VIDEO.

CLIENT TESTIMONIAL:

Bill was an excellent director, producer and writer to use for our Foundation’s donor recognition videos. He made our subjects feel at ease and was able to bring their stories to life through thoughtful questions. The final products were heartfelt and emotive videos that we were able to share with each donor and the community to inspire philanthropy. Bill is a pleasure to work with and the Dartmouth General Hospital Foundation highly recommends him for his professionalism and his ability to make a vision become a reality
— Hanna Miller, Communications & Marketing Officer, Dartmouth General Hospital Foundation
 

DALHOUSIE UNIVERSITY

2017 CANADIAN MEN’S BASKETBALL CHAMPIONSHIPS PROMOTIONAL VIDEO

Over 7500 views in six days.

CLIENT TESTIMONIAL:

Bill Chernin’s creativity is endless! He has a keen sense of what a client is looking for and is able to translate that into compelling story telling, including visual interpretations, that capture the audience’s attention. More importantly, his videos include a call to action built into the story line. He is able to create an emotional response in the viewers mind that results in the desired behavior or outcome. He is a pleasure to work with and brings a wonderful sense of humour to each project. I highly recommend Bill for his professionalism and creativity. Please watch the Dalhousie - SMU Hockey Promo Video and Dalhousie University promo video for the Canadian Men’s University Basketball Championship game as examples
— — Sheila Blair-Reid, Assistant Vice-President, Alumni and External Engagement, Dalhousie University
 

Bill Chernin - LWF’s Writer, Director, Producer, & Owner.

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The Environment:

There are Billions of Video Views Online, Everyday. And Growing. To assist in achieving success, I focus on two essentials:  

1. Integrating your Objective:  To the skilled hand, your objective will be the idea around which your story is written.  Every detail - watched, listened to, and read, should further your story. Great stories have strong themes. Great videos align every element. 

2. Capturing your Audience's Attention:  There have never been more media options or channels, so the audience's attention has to be earned. I believe in surprising an audience, then moving or entertaining them. Capture attention, then deliver your message. 

 
 

Services

  • video writing, direction, production

  • Television writing

  • content creation 

  • ideation.  

 
 

Lake William Films - MOVING AND ENTERTAINING AUDIENCES. 

ANYWHERE. ANYTIME.